modality, and along with this change comes an interest in 
words, not as visually uniform and continuous, but as unique 
worlds in depth. Hence the craze for puns and word-play, even 
in sedate ads.

     In terms of other media such as the printed page, film has 
the power to store and to convey a great deal of information. 
In an instant it presents a scene of landscape with figures that 
would require several pages of prose to describe. In the next 
instant it repeats, and can go on repeating, this detailed 
information. The writer, on the other hand, has no means of 
holding a mass of detail before his reader in a large bloc or 
gestalt . As the photograph urged the painter in the direction of 
abstract, sculptural art, so the film has confirmed the writer in 
verbal economy and depth symbolism where the film cannot 
rival him.